Bulk SMS Nigeria text message marketing is now a staple part of business
practice. The mobile revolution is in high gear, with millions of
devices in the hands of consumers who are choosing to do everything from
communicating and shopping to navigating, all with the slide of a
finger on their cell phone or tablet screen. With these new realities,
businesses that hesitate to take mobile marketing into their strategic
planning are likely to be left in the wake of those who don't.
The widespread use of bulk SMS Nigeria Text Messages in marketing is a natural development because "texting", as it's come to be called, is now a thoroughly integrated part of our lives. Many cell phone owners make very few actual phone calls from their device, but spend hours each day punching their little keyboard to send those short messages out into cyberspace.
bulk SMS Nigeria text message marketing requires careful planning and execution. The words in each message may be few, but they are vitally important. More important, perhaps, than when we have the freedom to write long copy.
Quite apart from the skill of crafting the words, however, it's easy to repel customers by just not paying attention to a few simple rules of good etiquette:
1. Use abbreviations sparingly
That may be cool for your teenage daughter to text message to a friend, but it is NOT appropriate for a mobile marketing campaign. For those recipients who aren't familiar with these abbreviations, the sentence is nothing but jibberish. To those who do know what it means (or can work it out), it just makes you look unprofessional.
The nature of bulk SMS Nigeria text messaging is that it has to be done in small chunks. So the challenge is to become very creative and economical with words. Do not, however, fall into the trap of overusing abbreviations just because you want to say more in the limited space.
2. Use polite and proper language
Sometimes this rule is broken in an enthusiastic attempt to grab the reader's attention. Whatever the motive, however, the use of borderline, offensive or vulgar language is a very unwise risk. Over time you will lose far more subscribers than you amuse or titillate. You should keep in mind that when you enter someone's mobile space with your words, you are always being evaluated as to whether your voice is something they want to continue letting in. The "unsubscribe" button is just a click away.
3. Be straightforward and honest
So much marketing copy sounds hyped or exaggerated, and it's easy for readers to become cynical and guarded. Over time there is no question that honesty is the only sensible policy for marketers who want to build an effective relationship with their audience.
Honesty, on the other hand, does not mean "walking on eggshells" so that you fail to communicate clearly. Say what you have to say. Be compelling with your case, pressing home the benefits of what you are promoting, and end by telling the reader exactly what response you want them to make. This is the essence of competent selling, and it does not change simply because the medium is high tech and smaller.
4. Provide real value
Again we come back to talking about your relationship with your audience. If all your bulk SMS Nigeria text message marketing consists of is transparent product promotion, your readers will feel used. Instead, you should regularly be sending out helpful information and resources. I suggest this should in fact be the mainstay of your communication. Give your readers the sense that it is worthwhile to be on your contact list because it is truly beneficial to them. Then, when you do recommend a product, your subscribers will be far more likely to give you a hearing and consider the offer.
Following these simple rules of basic courtesy is sure to make your bulk SMS Nigeria text message marketing more effective and profitable.
The widespread use of bulk SMS Nigeria Text Messages in marketing is a natural development because "texting", as it's come to be called, is now a thoroughly integrated part of our lives. Many cell phone owners make very few actual phone calls from their device, but spend hours each day punching their little keyboard to send those short messages out into cyberspace.
bulk SMS Nigeria text message marketing requires careful planning and execution. The words in each message may be few, but they are vitally important. More important, perhaps, than when we have the freedom to write long copy.
Quite apart from the skill of crafting the words, however, it's easy to repel customers by just not paying attention to a few simple rules of good etiquette:
1. Use abbreviations sparingly
That may be cool for your teenage daughter to text message to a friend, but it is NOT appropriate for a mobile marketing campaign. For those recipients who aren't familiar with these abbreviations, the sentence is nothing but jibberish. To those who do know what it means (or can work it out), it just makes you look unprofessional.
The nature of bulk SMS Nigeria text messaging is that it has to be done in small chunks. So the challenge is to become very creative and economical with words. Do not, however, fall into the trap of overusing abbreviations just because you want to say more in the limited space.
2. Use polite and proper language
Sometimes this rule is broken in an enthusiastic attempt to grab the reader's attention. Whatever the motive, however, the use of borderline, offensive or vulgar language is a very unwise risk. Over time you will lose far more subscribers than you amuse or titillate. You should keep in mind that when you enter someone's mobile space with your words, you are always being evaluated as to whether your voice is something they want to continue letting in. The "unsubscribe" button is just a click away.
3. Be straightforward and honest
So much marketing copy sounds hyped or exaggerated, and it's easy for readers to become cynical and guarded. Over time there is no question that honesty is the only sensible policy for marketers who want to build an effective relationship with their audience.
Honesty, on the other hand, does not mean "walking on eggshells" so that you fail to communicate clearly. Say what you have to say. Be compelling with your case, pressing home the benefits of what you are promoting, and end by telling the reader exactly what response you want them to make. This is the essence of competent selling, and it does not change simply because the medium is high tech and smaller.
4. Provide real value
Again we come back to talking about your relationship with your audience. If all your bulk SMS Nigeria text message marketing consists of is transparent product promotion, your readers will feel used. Instead, you should regularly be sending out helpful information and resources. I suggest this should in fact be the mainstay of your communication. Give your readers the sense that it is worthwhile to be on your contact list because it is truly beneficial to them. Then, when you do recommend a product, your subscribers will be far more likely to give you a hearing and consider the offer.
Following these simple rules of basic courtesy is sure to make your bulk SMS Nigeria text message marketing more effective and profitable.
